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Document Type |
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Thesis |
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Document Title |
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Motivations for Fast Fashion Consumerism Among Saudi Female Consumers دوافع النزعة الاستهلاكية للموضة السريعة لد ى المرأة السعودية |
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Subject |
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Faculty of Arts and Humanities |
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Document Language |
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Arabic |
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Abstract |
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Over the last decade, the international recognition of sustainability has been growing in many disciplines, including fashion and textiles discipline. The fast fashion industry is one of the most unsustainable and polluting industry that impede the sustainability in the industry. Since the consumer is the center of this fashion industry, it is important to understand how fast fashion affects consumers around the world, which in turn will contribute to raising the awareness about ethical consumption and promoting sustainable fashion. Thus, the purpose of this research was to identify the psychological, social, economic, and cultural motives that affects fast fashion consumerism among Saudi female consumers. A quantitative descriptive method approach was applied to collect the data via web-based survey from 600 Saudi females from various social and cultural backgrounds. To measure the research hypotheses, a measurement model was developed by conducting the confirmatory factor analysis (CFA) and the structural equation modeling (SEM) using SPSS and Amos software. Finding reveled significant differences between the motives that influence fast fashion consumerism. The results indicated that the psychological motives have the strongest influence on fast fashion among consumerism of Saudi females. In contrast, the cultural motives have the lowest impact. As for the demographic factors, the researcher found that the age and educational level are the most influential variables on fast fashion consumerism. The main contribution of this study is developing a measurement model which can be used to conduct more studies about consumerism on different groups of consumers. Future work should be exploring ethical consummation and sustainable fashion among Saudi consumers.
Keywords: Consumerism, fast fashion, Saudi consumers, psychological motives, social motives. |
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Supervisor |
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Dr. Wijdan Tawfiq |
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Thesis Type |
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Master Thesis |
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Publishing Year |
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1444 AH
2022 AD |
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Added Date |
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Tuesday, February 28, 2023 |
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Researchers
| خلود أمين اسحاق | Ishaq, Kholoud Amin | Researcher | Master | |
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