Document Details

Document Type : Thesis 
Document Title :
Business Digital Transformation: A Study to Evaluate the Current Digital Operating Model in Saudi Airlines Company to Realize the Impact of Digital Transformation
التحول الرقمي للأعمال: دراسة لتقييم النموذج الرقمي الحالي في شركة الخطوط الجوية السعودية وقياس تأثير التحول الرقمي
 
Subject : Faculty of Engineering 
Document Language : Arabic 
Abstract : Nowadays, digital transformation is a must for most organizations. It is a trend and interesting topic for companies across the world. During the past twenty years, technology has not only changed our personal lives but also changed the businesses around the world. Technology became the most important factor to the success and sustainability and the fast revolution of technology is changing the business industries environment and affecting the nature of competition and it is getting more aggressive. Human minds are expecting that the evolution of technology is linear but in fact it is exponential. In another word, technology makes the difference. Adopting the right technology investment will generate higher revenues and increase the profitability. Digital transformation is one of the essential programs to achieve the vision of Saudi Arabia 2030. The kingdom has taken real steps towards implementing digital transformation. However, SAUDIA Airlines, the flag carrier and the biggest airline company at Saudi Arabia, has to be digitally transformed to be in-line with industry trends. The challenge is to transform SAUDIA’s entire digital experience into seamless experience to keep up with the competition. Moreover, SAUDIA has a transformation plan called (SV2020) and digital transformation is one of the most important elements of this plan. Data was collected through direct interviews with experts in digital transformation and e-commerce at SAUDIA Airlines to come up with some facts. Also, some facts were obtained through observation at different perspectives. Also, an analysis for Airlines market has been done to get information on airlines industry and top airlines companies and how they perform their operating model. MIT-Capgemini framework for digital transformation was the base of this study. The framework contains ten factors for successful digital transformation journey. All these factors have been analyzed and discussed. Finally, Interpretive Structural Modeling (ISM) has been used to prioritize the factors of framework and to define factors’ dependencies among each other. 
Supervisor : Dr. Mohammed Balubaid 
Thesis Type : Master Thesis 
Publishing Year : 1441 AH
2020 AD 
Added Date : Wednesday, June 24, 2020 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
أحمد حويمد الجحدليAljahdaly, Ahmed ResearcherMaster 

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