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محمد حاتم صلاح ابوالجدايل
Document Details
Document Type
:
Article In Journal
Document Title
:
Who Pays for Online Media Contents: Generation Y or Older Generation?
من الذي يدفع مقابل محتويات الوسائط عبر الإنترنت: الجيل ص أو الجيل الأقدم؟
Subject
:
Who Pays for Online Media Contents: Generation Y or Older Generation?
Document Language
:
English
Abstract
:
This study examines predictors of online content purchases through media dependency theory and comparing young and older people. It focuses on actual online content purchases instead of willingness- to-pay used in previous studies. The effects of two dimensions of media dependencies are compared: intensity and referent scopes. Social media dependency and mobile media dependency are examined specifically, in addition to general Internet dependency as new media dependency. Our results show young people make more actual purchases of online content than older people. Predictors of online content purchases include age group, online shopping habits, ownership of mobile applications and mobile devices, Internet referent dependency, and social media intensity dependency. New media referent dependency is more important than intensity dependency for predicting online content purchases.
ISSN
:
1424-1277
Journal Name
:
International Journal on Media Management
Volume
:
4
Issue Number
:
17
Publishing Year
:
1436 AH
2015 AD
Article Type
:
Article
Added Date
:
Thursday, April 11, 2019
Researchers
Researcher Name (Arabic)
Researcher Name (English)
Researcher Type
Dr Grade
Email
محمد حاتم ابوالجدايل
Abuljadail, Mohammad Hatim
Researcher
Doctorate
mabuljadail@kau.edu.sa
Files
File Name
Type
Description
44323.pdf
pdf
44324.pdf
pdf
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